Tyne Morgan, host of weekly national television program U.S. Farm Report, brings her annual College Roadshow to K-State on Thursday, Oct. 30, on the Quad in front of Waters Hall. Tyne will host a live taping with a panel of agricultural economics experts and a live audience, starting at 9:30 a.m.

All are invited to help showcase the K-State family on-air! Best signs by student orgs at the live taping will receive prizes for individuals. In addition, Beck's, sponsor of the 2025 College Roadshow, is again hosting a social media "Be the Difference" challenge, with a big prize! Student clubs are invited to showcase how they are making a difference in agriculture via an Instagram reel or TikTok video, posted ahead of the live taping

How to enter:

• Create a TikTok video or Instagram reel showing how your group works to be the difference on campus that is no longer than two minutes in length.
• Post the video to TikTok and/or Instagram with the following hashtags:
  • #BetheDifference
  • #BecksCollegeRoadshow
• Post the video by 7:30 a.m. on Thursday, October 30
• Attend the U.S. Farm Report live taping at 9:30 a.m. on Thursday, October 30

Entries will be judged based on content quality, creativity, and the number of “likes” and social interactions the post receives. The winning group will be announced by Beck’s during the U.S. Farm Report live taping on campus. At least one representative from the winning organization must attend and be present to receive the $1,500 donation.