Lecture Title: Modern Design Methods for Twenty-First Century Challenges

The design of digital products borrowed proven methods from the discipline of architecture. However, the twenty-first century need to serve billions of customers at high velocity has birthed novel approaches that merge fields such as ethnography, cognitive science and experimental psychology. In order to design for a complex world, venerable disciplines like architecture can now adopt and adapt these modern hybrid methods, including service design, inclusive design, and data-driven design.